Our Creators

Deborah McPhilemy

Creator, Founder and Writer

Deborah is a Speaker, Master EQ Trainer and Writer who has specialised in Emotional Intelligence (EQ) and The Mind since 2003. She is also a trained Family Counsellor / Therapist and has worked with children and families for the past 20 years.

The idea for this series came about when Deborah realised that every client she worked with, immaterial of age and background struggled due to not having the skills or tools to understanding or cope with their emotions. She developed this series for children aged 3 – 10, so that they could have these skills and tools for life.

Damian Wilsnach

Illustrator and Designer

Damian studied fine arts and always had a dream to become a children’s book illustrator. His dream became a reality when he answered an advert placed by Deborah on Gumtree in 2008 . He was given the task of animating characters from photos of stuffed teddy bears and he did an incredible job! Not only did he animate the characters, but he added their personalities and depicted the emotions that Deborah was looking for. She fell in love with the characters that Damian created based on the photos and from the vision in her head. They have worked together ever since.

Kay Robinson

Creative Learning

Kay is a qualified children’s teacher and an Emotional Freedom Technique (EFT) practitioner. Deborah and Kay met at a women’s networking event in 2016 and soon after, set up a private self-empowerment studio together offering therapy and counselling to those who needed and wanted help. Little did Deborah realise at the time that Kay had this incredible gift of developing creative learning materials for children and teachers, that were fun and super effective. Their working relationship changed when they changed their focus as Kay now develops all the lesson plans and activity cards that accompany the books for teachers.