About The Bears of Blueberry Forest

Hello, I’m Deborah McPhilemy

I’m the creator and heart behind The Bears of Blueberry Forest and Friends. For as long as I can remember, I’ve been passionate about helping children feel seen, safe, and confident in who they are. My own journey with emotions taught me how powerful Emotional Intelligence (EQ) can be—not just for kids, but for families as a whole. That’s why I created these lovable bears and the magical forest they call home.

Why The Bears?

Children today face big feelings and overwhelming pressures from a very young age. Many struggle to express themselves, and this can affect their confidence, relationships, and happiness. The Bears of Blueberry Forest were born to change that. Each bear has a special gift that helps children understand their emotions, calm their minds, and feel like they belong. Through stories, videos, activities, and hugs, the bears teach emotional skills in the most natural way—through play, imagination, and love.

How We Help Kids

The Bears bring Emotional Intelligence to life in a way children adore. Whether it’s through heartwarming storybooks, fun activities, or our Paw Post messages, kids learn:

Because when children feel understood and supported, they grow into happy, emotionally strong adults.

And for Parents & Caregivers

I know raising emotionally healthy kids starts with emotionally aware grown-ups. That’s why I created Parent Pawse—a gentle space where parents can pause and get support. For parents who want a little more including practical tools to help your child (and yourself) thrive emotionally, I have created the Hug Circle, which you can join here.

Our Mission

Together, the bears and I are on a mission to create a kinder, calmer world—one child, one family, and one bear hug at a time.